EMO Preview and the previous World Tour are taking effect. The campaigns have provided resonance in the trade press. Also in Norway, where editor John Petter Næss Christensen of the mechanical engineering magazine Maskinregisteret has decided to organize a delegation trip to the EMO Hannover 2017: 100 industrial representatives will visit the exhibition in his company. The motivation of Chrinstensen: Get in touch with his readers in the industry and learn first hand, which information is particularly valuable for his clientele at the EMO Hannover.